Prince Dance Institute's Fall Performing Arts Classes (2021)
MARKETING COLLATERAL CREATION / MARKETING & PROMOTION
Date: August 2021
Client: prince dance institute
Role: Graphic Designer, marketing strategist
URL: princedanceinstitute.com
About the Client and Project...
Prince Dance Institute has been teaching the performing arts on Hawai‘i Island since 2004. The school provides offers classes in dance, musical theatre, circus arts, and more.
I’ve been working with Prince Dance Institute since 2015, building and maintaining their website and executing multiple marketing campaigns to promote their school.
For this project, the school reached out to me to oversee a marketing campaign for their Fall Semester of performing arts classes in 2021.
The project included designing all PDI’s promotional print media such as a poster to put up around Hawai‘i Island, as well as hanging banners to promote their classes around Waimea (Kamuela).
The school also asked me to design the promotional digital media utilizing consistent branding. This included creating a landing page for their website, a Mailchimp email marketing campaign, updating their Facebook page, and more.
I also oversaw the school’s Facebook/Instagram advertising campaign, as well as wrote a press release.
Even with the COVID-19 pandemic happening and strict health and safety protocols the school had a very successful registration period for Fall 2021.
POSTER DESIGN
Digital Media Design
Social Media / Website Header / Mailchimp Email Marketing / Event Page Creation
